Wants vs. needs.
How about both?
With its continuous success and achievement over the years, has become a world-wide phenomenon. Since its introduction in 1966, customers in more than 140 countries have become familiar with the Corolla, making it a car with true global value. The world's most popular car redesigned for the 21st Century. The remarkable growth of the Corolla over the years is the result of pinpointing market needs and trends. So when Toyota engineers set the objectives for the latest Corolla, they put themselves in the Customer's shoes, and profiled the kind of car that the 21st Century will require.